Xero
Beautiful cloud accounting for small business.
Visit Xero →We ranked the top 2 accounting software tools for startups, weighing pricing, features and verified user ratings.
Xero approaches accounting with software-company sensibilities: clean design, unlimited users on every plan, and daily bank feeds that make reconciliation almost enjoyable. Strong in the UK, Australia and New Zealand, it is the natural QuickBooks alternative for teams that value collaboration — bookkeeper, founder and advisor all in the file at once. US payroll requires a Gusto integration, and phone support is deliberately absent.
Wave's core promise is radical for the category: real double-entry accounting and unlimited invoicing for exactly zero dollars, funded by payment processing and payroll fees. For freelancers and side businesses with simple books, it covers surprisingly much. The boundaries are clear — US/Canada only, basic reporting, no inventory, and support prioritizes paying users — but as a starting point it is unbeatable on price.