Plausible
Lightweight, privacy-first web analytics.
Visit Plausible →Best Analytics Software for Small Teams (2026)
We ranked the top 2 analytics software tools for small teams, weighing pricing, features and verified user ratings.
Free web analytics at massive scale.
Visit Google Analytics →Top picks reviewed
#1
4.7
Plausible
Plausible is web analytics reduced to what most sites actually need: one lightweight script, one readable dashboard, no cookies and no consent banner required for it. As an EU-hosted, open-source, subscription-funded product, its privacy stance is structural rather than marketing. It deliberately omits user-level funnels, session recordings and ad-platform integrations — sites that live on paid acquisition will miss those, while content sites rarely do.
Pros
- ✓Privacy-friendly
- ✓Tiny script
- ✓Simple to read
Cons
- ✗Fewer features
- ✗No deep funnels
#2
4.5
Google Analytics
Google Analytics 4 is the default measurement layer of the web, free at a scale no rival matches and wired directly into Google Ads and Search Console. Its event-based model is powerful once configured, but the migration from Universal Analytics left many users relearning basics, and reports that once took two clicks now take five. Privacy regulations add consent complexity in Europe. It remains the pragmatic default — with a steeper curve than its price suggests.
Pros
- ✓Free
- ✓Ubiquitous integrations
- ✓Powerful segments
Cons
- ✗GA4 learning curve
- ✗Privacy/consent overhead