Zapier
Connect 7,000+ apps with no code.
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Zapier is the connective glue of business software, with an integration catalog — 7,000+ apps — that no competitor approaches. Multi-step Zaps, filters, paths and now AI steps let non-developers automate real workflows in minutes, and Tables plus Interfaces edge it toward an app platform. Task-based pricing is the perennial complaint: high-volume automations get expensive fast, which is precisely where Make and n8n make their pitch.
IFTTT remains the gentlest introduction to automation: if this, then that, across an ecosystem especially strong in smart home, phones and consumer services. Applets install in two taps, and the Pro tier is impressively cheap for multi-action logic. It is not built for business workflows — no complex branching, light app coverage for B2B SaaS — but for personal and IoT automation it still occupies a niche the heavyweight tools ignore.