Mailchimp vs Brevo (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between Mailchimp and Brevo.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | $13/mo | $9/mo |
| Free Trial | Yes | Yes |
| G2 Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | Small Teams | Small Teams |
| Reviews | 16,100 | 2,400 |
Key differences between Mailchimp and Brevo
User sentiment favors Mailchimp: it averages 4.3/5 across 16,100 reviews versus 4.2/5 for Brevo (2,400 reviews).
Mailchimp leans into email campaigns and audience segments, while Brevo puts its weight behind email & sms and automations — pick based on which of those you will actually use weekly.
🏆 Our Verdict
Mailchimp is our overall pick, scoring 4.3/5 across 16100 reviews. That said, Brevo remains a great option if you prioritise small-teams. Read the breakdown below before you decide.
Head to head
Mailchimp
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Mailchimp
Marketing platform built around email.
Visit Mailchimp →Pros
- ✓Easy to start
- ✓Solid templates
- ✓Free tier
Cons
- ✗Pricing scales fast
- ✗Automation limited on low tiers
Brevo
Brevo (formerly Sendinblue) competes on inclusiveness: email, SMS, WhatsApp campaigns, transactional sending and a basic CRM in one plan, priced by emails sent rather than contacts stored. That pricing model is a quiet advantage for large lists with modest sending volume. The trade-offs are a template library and automation depth a notch below category leaders, making it strongest for cost-conscious businesses that want one tool covering many channels adequately.
Brevo
Email, SMS and chat marketing on a budget.
Visit Brevo →Pros
- ✓Very affordable
- ✓Generous free tier
- ✓SMS included
Cons
- ✗UI rough in places
- ✗Support varies
How we compare tools
Every comparison on SaaS Compare follows the same recipe: we aggregate verified user ratings from G2 and Capterra, track published pricing (including free plans and trial terms), and weigh the practical pros and cons reported by real users. We refresh this data on a regular schedule and never let affiliate partnerships influence a verdict — the same criteria decide every matchup, including this Mailchimp vs Brevo comparison.
Frequently asked questions
Is Mailchimp better than Brevo?
Based on aggregated ratings, Mailchimp edges ahead with a 4.3/5 score. The right choice still depends on your budget and use case — Mailchimp suits small-teams, while Brevo is strong for small-teams.
Which is cheaper, Mailchimp or Brevo?
Mailchimp starts at a free plan and Brevo starts at a free plan.
Does Mailchimp or Brevo offer a free trial?
Mailchimp: 0-day trial. Brevo: 0-day trial.
What do users say about Mailchimp and Brevo?
Mailchimp averages 4.3/5 from 16,100 reviews (G2: 4.3/5, Capterra: 4.5/5). Brevo averages 4.2/5 from 2,400 reviews (G2: 4.5/5, Capterra: 4.4/5). Ratings aggregate thousands of verified users, so small gaps are meaningful at this scale.
When should I pick Brevo instead?
Despite the overall verdict, Brevo is the better fit when very affordable and generous free tier matter most to your workflow, particularly for small teams.