Mailchimp
Marketing platform built around email.
No source on record for the G2 score, the Capterra score, the review count. What that means
- Entry price
- $13/mo
- Free plan
- Yes
- Free trial
- Yes
What it is
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Recorded for
Audience tags from our own categorisation, not the vendor's positioning.
Pricing
Our record for Mailchimp lists a free plan, records an entry price of $13/month, and a free trial.
This figure has no source or check date on record. What that means. Confirm on the vendor's pricing page.
Recorded features
A summary of what the product advertises — not a complete feature inventory, and not something we tested.
- Email campaigns
- Audience segments
- Automations
- Landing pages
Commonly reported strengths and drawbacks
Compiled from public write-ups and vendor documentation. These are impressions we have recorded, not findings from our own testing.
Reported strengths
- Easy to start
- Solid templates
- Free tier
Reported drawbacks
- Pricing scales fast
- Automation limited on low tiers
Other Email Marketing tools
Migma AI$99.99/moSide by side →
Goals from Loops$49/moSide by side →- ActiveCampaign$19/moSide by side →
- Kit (ConvertKit)$15/moSide by side →
Found something out of date? Tell us what changed and we will check it against the source.