ActiveCampaign
Email plus powerful marketing automation.
No source on record for the G2 score, the Capterra score, the review count. What that means
- Entry price
- $19/mo
- Free plan
- No
- Free trial
- 14-day trial
What it is
ActiveCampaign is what small teams buy when email automation becomes the growth engine. Its journey builder handles branching logic, site tracking, lead scoring and a built-in sales CRM, at a price far below enterprise marketing clouds. Deliverability consistently benchmarks well. The learning curve is real — its power lives in a dense interface — and there is no free plan, so it fits businesses ready to invest in automation rather than dabble.
Recorded for
Audience tags from our own categorisation, not the vendor's positioning.
Pricing
Our record for ActiveCampaign records an entry price of $19/month, and a 14-day free trial.
This figure has no source or check date on record. What that means. Confirm on the vendor's pricing page.
Recorded features
A summary of what the product advertises — not a complete feature inventory, and not something we tested.
- Automation builder
- CRM
- Segmentation
- Site tracking
Commonly reported strengths and drawbacks
Compiled from public write-ups and vendor documentation. These are impressions we have recorded, not findings from our own testing.
Reported strengths
- Best-in-class automation
- Good deliverability
- Built-in CRM
Reported drawbacks
- Learning curve
- No free plan
Other Email Marketing tools
Migma AI$99.99/moSide by side →
Goals from Loops$49/moSide by side →- Kit (ConvertKit)$15/moSide by side →
- Mailchimp$13/moSide by side →
Found something out of date? Tell us what changed and we will check it against the source.