Kit (ConvertKit)
Email marketing for creators.
No source on record for the G2 score, the Capterra score, the review count. What that means
- Entry price
- $15/mo
- Free plan
- Yes
- Free trial
- 14-day trial
What it is
Kit (formerly ConvertKit) is built for individual creators: newsletter authors, course sellers and podcasters who think in subscribers and launches rather than campaigns. Tag-based segmentation, a clean visual automation builder and built-in commerce for digital products keep the stack simple. Design flexibility is deliberately limited — emails look plain by intent — and data-heavy marketers may find reporting light, but for creator businesses its focus is the feature.
Recorded for
Audience tags from our own categorisation, not the vendor's positioning.
Pricing
Our record for Kit (ConvertKit) lists a free plan, records an entry price of $15/month, and a 14-day free trial.
This figure has no source or check date on record. What that means. Confirm on the vendor's pricing page.
Recorded features
A summary of what the product advertises — not a complete feature inventory, and not something we tested.
- Visual automations
- Landing pages
- Tagging
- Commerce
Commonly reported strengths and drawbacks
Compiled from public write-ups and vendor documentation. These are impressions we have recorded, not findings from our own testing.
Reported strengths
- Creator-friendly
- Clean automations
- Free plan
Reported drawbacks
- Basic templates
- Reporting is light
Other Email Marketing tools
Migma AI$99.99/moSide by side →
Goals from Loops$49/moSide by side →- ActiveCampaign$19/moSide by side →
- Mailchimp$13/moSide by side →
Found something out of date? Tell us what changed and we will check it against the source.