Goals from Loops vs Mailchimp
A side-by-side look at what Goals from Loops and Mailchimp publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Goals from Loops | Mailchimp |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $49/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Tagged for | Startups | Small Teams |
| G2 rating unverified | — | 4.3 / 5 |
| Capterra rating unverified | — | 4.5 / 5 |
| ProductHunt | 372 | — |
| From ProductHunt, checked 3 Aug 2026 | ||
Where they differ
- Entry pricing recorded here is $13/month for Mailchimp and $49/month for Goals from Loops. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
- Mailchimp lists a free trial; Goals from Loops does not.
Head to head
Goals from Loops
Loops is an email marketing platform specifically designed for SaaS companies, offering a unified solution for sending product, marketing, and transactional emails. It provides a clean, Notion-style editor, robust API, and automation capabilities for building lifecycle workflows. Its "Goals" feature allows users to track campaign effectiveness by measuring specific conversion targets beyond traditional metrics like opens and clicks.
Measure whether a campaign drove the desired outcome
What we record about Goals from Loops →Reported strengths
- Free tier with full automation access
- Unified platform for all email types
- No feature gating across paid plans
Reported drawbacks
- Fewer templates compared to competitors
- Limited advanced design flexibility
- No SMS or multi-channel support
Mailchimp
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Marketing platform built around email.
What we record about Mailchimp →Reported strengths
- Easy to start
- Solid templates
- Free tier
Reported drawbacks
- Pricing scales fast
- Automation limited on low tiers