HubSpot
All-in-one CRM with marketing, sales and service hubs.
No source on record for the G2 score, the Capterra score, the review count. What that means
- Entry price
- $20/mo
- Free plan
- Yes
- Free trial
- 14-day trial
What it is
HubSpot built its reputation on inbound marketing and has grown into a full customer platform where CRM, marketing, sales and service share one database. The free tier is genuinely usable — contacts, deals, forms and email tracking cost nothing — which makes it a common first CRM. The trade-off appears at scale: advanced automation, custom reporting and higher contact tiers push pricing up quickly, so growing teams should model costs two years ahead before committing.
Recorded for
Audience tags from our own categorisation, not the vendor's positioning.
Pricing
Our record for HubSpot lists a free plan, records an entry price of $20/month, and a 14-day free trial.
Checked against HubSpot pricing page. Vendors change plans without notice — confirm before you buy.
Recorded features
A summary of what the product advertises — not a complete feature inventory, and not something we tested.
- Contact management
- Email tracking
- Marketing automation
- Reporting dashboards
Commonly reported strengths and drawbacks
Compiled from public write-ups and vendor documentation. These are impressions we have recorded, not findings from our own testing.
Reported strengths
- Generous free tier
- Excellent onboarding
- Deep marketing integration
Reported drawbacks
- Gets expensive at scale
- Add-ons cost extra
Sources consulted
Other CRM tools
- Salesforce$25/moSide by side →
- Pipedrive$14/moSide by side →
- Zoho CRM$14/moSide by side →
Found something out of date? Tell us what changed and we will check it against the source.